What happens if I click that +1 button on a Web site?
The +1 button on some Web pages is Google’s version of a personal-approval stamp or recommendation, similar to Facebook’s “Like” button for publicly declaring favorite things on a social network; you probably get the most out of the feature if you are a member of the Google Plus social network. The +1 button often appears on news and entertainment sites around the Web, usually next to Facebook’s “Like” button, and buttons to click for sharing the page by Twitter or e-mail. Other Google properties, like Google Maps, also host a +1 button.
When you click the +1 button on a Web page, your recommendation is noted on your own Google profile page. Google’s guide to the +1 button says you need to have a public Google Profile set up to use the +1 button.
If you happen to use Google Plus, the +1 button is more useful. You can see a list of all the Web sites and pages you have marked. These are listed under the “+1s” tab in the Profile area of your Google Plus page — which is helpful for collecting or just finding those pages again for reference.
The pages you have recommended can also turn up in the search results received by people who happen to be in your Google Plus “circles” of online friends and acquaintances. In those search results, your name appears next to links for pages you have favored, like those for restaurants or products, so your friends can take your opinion into account.
Gadgetwise Blog: Q&A: Recommending Web Pages With the Google +1 Button
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Gadgetwise Blog: Q&A: Recommending Web Pages With the Google +1 Button